- SMAC, the acronym for social, mobility, analytics and cloud is a new enterprise IT model that blends social, mobile, data analytics and cloud technologies on one integrated stack where each function enables the other to maximize their effect. This delivers an organisation that is more connective, collaborative, real-time and productive.
- By 2020, as many as 100 billion computing devices will be connected to the Web, and corporations will be managing 50 times the data they do currently. So SMAC will have a multiplying effect on businesses and increase productivity across the organization.
- It is becoming a business reality and in three to four years will become a major component of revenue for Indian companies.
- These technologies also offer companies an opportunity to move to higher-margin business by offering solutions that help businesses grow instead of increasingly cutting margins for typical IT services contracts.
- Real time example: Retailers are strategically deploying the SMAC Stack across key business processes to combine the best of virtual and physical retail shopping experiences. Now a customer’s mobile device can signal store management while they’re shopping. Advanced analytics arm associates with the right knowledge about that shopper so they can provide more valuable assistance. And customers can compare products, get information and redeem targeted offers from the Cloud while in store.