Udupi’s Brinjal to go Places

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  • Brinjal variety ‘Mattu Gulla’ grown in Udupi to enter markets in Mumbai, other Indian cities besides Gulf countries by October
  • Known for its special taste, ‘Muttu Gulla’ characterised by its Geographical Indication, grown by about 200 farmers
  • Muttu Gulla Growers Association not to sell produce to middlemen from next season onwards, to arrange for marketing and cold storage.
  • Brinjal to have Trade Mark Registration with a brand name and logo.
  • A 50 kg sack of brinjal sells at Rs 2,000 to 3,000, per acre weekly yield is between 10 to 13 tonnes.

Exams Perspective:

  1. Trade Mark Registration
  2. Indigenous Varieties of Brinjal
  3. Geographical Indication
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