Mysore Silk to fly sky-high

  • Flight attendants of Air India will now sport Mysore Silk saris.
  • Karnataka Silk Industries Corporation Ltd. (KSIC) has bagged a hefty order of 10,000 saris from the public sector airline.
  • According to the KSIC Chairman B. Basavaraju, this single bulk order is worth Rs. 6.5 crore.
  • He expects the product’s popularity to soar sky-high.
  • He also said Mysore Silk was selected after assessment of its quality in comparison with other brands.
  • Renowned internationally for its quality and splendour, the Mysore Silk sari has been accorded the GI (Geographical Indication) tag, which is held by the KSIC.
  • Produced at the KSIC factory in Mysuru, the cost of the saris ranges from Rs.12,000 to Rs. 2.5 lakh each.
  • Apart from being exported to various countries, it is patronised by models and film stars.
  • Mr. Basavaraju said the KSIC gets orders even from the Rashtrapati Bhavan.
  • The saris are presented to visiting dignitaries and the company makes elaborate logistic arrangements to despatch saris and shalyas, used by the men folk.
  • He said electronic jacquard machines for the manufacture of saris have further enhanced their quality
  • 10 such machines will be installed at a cost of Rs. 60 lakh.
  • Besides, machinery worth Rs.1.35 crore will be imported from China to shore up the quality of yarn and fabric.
  • This will be installed at T. Narsipura.
  • Mr. Basavaraju also said :Prime Minister Narendra Modi has agreed to visit the stall