- The Advertising Standards Council of India (ASCI) ahs drafted guidelines for fairness and skin product should not discriminate skin color
- A specific guidelines needs to be framed for fairness advertisement category and should not portray people with darker skin as at a disadvantage of any kind, or inferior, matrimony, job placement
- The advertisement should not use any post production visual effects on the model that enhances the skin
- Srinivasan Swamy, Chairman, R.K. Swamy BBDO and ASCI board member expressed “Fairness is a large product market of about Rs. 4,000 crore and advertising from it is about Rs. 600 crore.”
- Read at: http://www.thehindu.com/todays-paper/tp-national/guidelines-to-ensure-fair-play-in-advertising/article6105981.ece