Farmers take to Ecommerce in a Big Way

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  • After traders and retailers, it’s time for farmers in Maharashtra to embrace the e-commerce platform to maximise their direct reach to customers.
  • While mango farmers have tasted the sweet success of e-tailing for some years now, the grape growers in the state too have joined in this year.
  • They are planning to sell over 1 lakh kgs of grapes through the online platform this year.
  • Other than supplying grapes to exporters, the growers are also exploring retail options in other countries for export.