- In a bid to establish its latest surround sound format by name Dolby Atmos which enables viewers to pinpoint a movie’s sound in a full 3D space, the Audio Company Dolby has set up 8 different mixing studios which can perform Dolby Atmos mixing without increasing the post-production time.
- Currently movie industries take a 5.1 or a 7.1 mix and then remix that to get an Atmos format mix. These Dolby Atmos studios, whose equipments alone cost around 40-50 lakh, are capable of doing this from the scratch and thus save a lot of time if the production houses and directors chose Atmos.
- Around 40 screens in India have upgraded to the new Atmos, with cost to convert each screen being around Rs. 25-40 lakh. As cinema halls upgrade to newer technology, this price will reduce. Although Atmos doesn’t provide a transparent ROI (return on investment) factor, customers are known to prefer Atmos-enable screen over the other, and can be used to raise the price of the ticket.
- Dolby Atmos